Superior Flavors:    In paylakes from Ohio to South Carolina, anglers fish side-by-side in a fiercely competitive chase for big carp.

Thousands of dollars can be won or lost in the course of a day and these guys know bait better than just about anybody else.

For many of these anglers, the bait flavorings of choice have always been the Superior products.

We are offering several of the most effective flavors and we urge you to try a few on your water. Use them to flavor packbaits, corn, dough baits or whatever your bait of choice.

We stock over 20 of the most popular flavors of Superior flavors.